Many challenges have appeared in recent years regarding:
behavioural changes observed among consumers
cost pressure
supply chain limitations
Operational developments in terms of innovation have transformed the usage landscape, and thus new behaviours have emerged:
click & collect
contactless payment
express delivery
personal shopper
social selling
Being attentive is essential given the many challenges that appear. Data security has become unavoidable, as the system for accessing platforms is the preferred entry point for malicious actors.
Piracy-related problems are significant and represent risks to intellectual property and revenue streams. Because data volumes are ever larger, they strive to adapt to emerging platforms and meet the demands of a constantly evolving digital landscape.
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